From Misinformation to Momentum

In a small, politically divided community, the Mosquito Fire Safe Council faced a different kind of crisis—misinformation and obstruction that undermined trust and slowed progress on critical safety initiatives.

ALTIVU was brought in to help the organization reclaim its narrative and strengthen its public support. The strategy began with redefining the council’s identity—shifting perception from a local volunteer group to a trusted community partner aligned with CAL FIRE, the El Dorado County Sheriff’s Office, and the Office of Emergency Services.

Through a refined brand identity, consistent messaging, and a strong digital presence, ALTIVU equipped the council to communicate with clarity and confidence even amid public friction.

The rebrand positioned Mosquito Fire Safe Council as a visible, proactive leader in community safety contrasted against  a reactive voice in local politics.

By amplifying achievements, celebrating partnerships, and spotlighting measurable impact, ALTIVU helped the organization earn new advocates who organically countered misinformation and strengthened support and unity. What emerged was a culture of composure under pressure—proof that even in challenging environments, clear communication commands credibility.