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Montauk California Resort was founded on a bold idea: to redefine outdoor hospitality by offering privacy, luxury, and nature in perfect balance.
ALTIVU partnered from the ground up to transform that vision into a profitable and scalable business model. Through market analysis and brand positioning, ALTIVU identified a clear gap in the glamping industry—true exclusivity paired with comfort.
The result was a brand built around space, seclusion, and design, featuring private bathrooms and open-sky showers at every site to elevate the guest experience.
ALTIVU's strategic approach refined everything from pricing and guest flow to the brand voice and digital storytelling, positioning Montauk as a premium destination without losing its approachable character.
Within its first season, Montauk achieved strong occupancy at a high price point and consistent five-star guest reviews.
What began as a concept for modern camping evolved into a benchmark for the next generation of outdoor resorts. Through vision, data, and design, ALTIVU turned an idea into an enduring experience.
